Changing lives is Gospel music's forte'.  Gospel radio has acknowledged the powerful impact that the music programmed  for the dedicated listener has made on American music lovers, bringing Gospel fans nearer to the hearth or the altar without requesting that they set foot in the chapel.  While Gospel radio continues to reach it's audience with change in the way of a music alternative,  the industry hardly attemps to persuade it's listeners or fans of other music categories, to change the station.  Radio stations are monitored by ratings companies that calculate the stations position in the industry by determining it's place in the local market.  While companies such as Wimmer Research provide monthly results of radio station market position, offer inforamtion that informs the general public about the leading markets.  According recent report, New York radio stations lead the market earning $15.6M and is followed by Los Angeles at 10.9 M, Chicago at $7.8M and San Francisco bringing in $6.1M with Houston and San Antonio, Texas trailing at 6th and 31st place, respectively earning $4.8 and $1.6 million dollars.  

 

Radio companies are accustomed to the high fllying air keeping a foothold in the industry. but what's the impression from the other side of the mic?  It seems that church leaders are fans of Gospel radio for many reasons.  In the routine programming and operation of C&G radio, church administrators are provided a vectar for conducting a generous variety of religious services, coutesy of the local Gospel radio station.